The Nature of Nudging
“Nudging” refers to the ability of systems or robots (embodied AI) to overtly influence human users with or without their direct consent. When used by permission and with awareness around a robot or system’s desired goals, nudging can greatly improve user’s lives for anything from dieting to depression. However, when nudging is covert and utilized in aggressive advertising algorithms to incentivize purchase or influence behavior that may not be desired by users or their loved ones nudging poses an ethical threat and negative business implications.